Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.
Yoshimitsu Katayama (Thu,) studied this question.