The Contours and Sources of Ethnic Identity Choices Among Asian Americans*

Objective. How do individuals of Asian descent in the United States identify themselves in ethnic terms and why? The purpose of this research is to map the contours of ethnic self‐identities among Asian adults and explain their identity preferences in this immigrant community of color. Methods. We analyze a new and large‐scale survey that collected public opinion from randomly selected individuals of the six largest Asian American descents who resided in five major metropolitan areas in 2000–2001. Results. We find that two‐thirds of the respondents prefer to identify themselves in ethnic‐specific modes. Although only one in six respondents preferred to identify themselves as “Asian American,” close to six in ten respondents indicated acceptance to this panethnic term as part of their identification. Using multinomial regression analysis, we show that indicators of primordial ties and prior socialization, in addition to cultural, social, and political integration, are instrumental in structuring ethnic identity preferences among Asian Americans. Conclusions. Our results confirm ethnic identity as a fluid, malleable, and layered phenomenon that depends on context. Our findings also highlight the need for reconsideration and expansion of the extant conceptual frameworks on studying ethnic identity formation for a nonwhite, multiethnic, multilingual, and globally connected population.