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Purpose – This study aims to identify if an integration between knowledge strategy and knowledge management (KM) processes leads to organizational creativity and performance. Design/methodology/approach – Quantitative strategy and cross-sectional survey method were used to collect data. In all, 219 randomly selected respondents from 173 listed companies provided feedback through self-administered questionnaire. Factor analysis and multiple regression techniques were used to test multiple hypotheses. Findings – Results revealed the significant positive impact of system-oriented KM systems strategy on KM process capabilities, creativity and organizational performance. No significant impact has been found of human-oriented KM strategy on different KM processes and organizational performance. However, it interestingly has a significant negative relationship with organizational creativity. KM processes have significant impact on organizational creativity and performance. Organizational creativity has also been identified as having a strong significant impact on organizational performance. Originality/value – This paper fills the knowledge gap by undertaking a study which has not been conducted before.
Shahzad et al. (Mon,) studied this question.