Key points are not available for this paper at this time.
Nowadays when internet marketing is on the wave, marketing experts recognize the importance of content; content marketing becomes a new field in marketing research. This paper provides a theoretical analysis, which ends up with a theoretical model of the content marketing influence on search system advertisement. Conclusions, practical insights and future development research directions are presented as well.
Pažėraitė et al. (Fri,) studied this question.