Key points are not available for this paper at this time.
Grocery retailing faces a transformation caused by increasing online offerings and digital technologies. Traditional grocery retailers develop into omnichannel retailers by providing a seamless shopping experience across their physical stores, online channels, and touchpoints. The special issue ‘Omnichannel in Grocery Retailing’ addresses these dynamic developments in the grocery sector with a focus on omnichannel retailing. The papers discuss (1) the acceptance and (2) barriers of online grocery shopping, (3) digital technologies and features and (4) the backend of omnichannel grocery retailers. This editorial provides a structured overview over the papers and discusses future research avenues for omnichannel grocery retailing.
Steinmann et al. (Sun,) studied this question.