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An investigation of what effect online trading is having on the traditional stockbrokerage industry. There have been lots of discussions and articles written over the last couple of years debating whether the traditional stockbrokerage model is about to be upstaged by the new online version touted by the online brokerage industry. With so many diverse views being portrayed it is difficult to fully gauge the real impact that online trading is having on the traditional stock brokerage industry. A large‐scale questionnaire and interview study was conducted to get some answers.
Scullion et al. (Thu,) studied this question.