Pundits, Ideologues, and Ranters: The British Columbia Election Online

This article examines the potential for Internet discussion boards to be a vehicle for political deliberation through a case study of the BC Votes discussion board during British Columbia’s 2001 provincial election. Research reveals that the board was dominated by a relatively small number of users and that the favourite discussion topics were not issues but how parties and leaders were performing. The authors conclude that the perception of ideological homogeneity in online discussion may be overstated and that the first post in a discussion thread has an important agenda-setting function. They also find that the relative newness of discussion boards may play a role in shaping the nature of discussion there.