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Since ancient times, China has been a great tea country, the world’s largest tea planting area, and the world’s top tea production. Over the entire Chinese tea industry, there are countless large and small tea factories but few famous tea brands, seriously affecting the industry’s sustainable development. Thus, creating a famous tea brand is a huge challenge for Chinese tea. In addition, the world currently cultivates tea in many countries, such as Sri Lanka, India, Turkey, Kenya, etc. China is a large tea producer and is always an important economic crop. With the modern, fast-paced urban life, the new tea consumption style is more suitable for the domestic and international consumer market and meets the needs of the public. This paper explores to convert and upgrade the traditional Chinese tea industry’s business model by recognizing and analyzing the globally well-known brand Lipton Tea. Firstly, it is no longer limited to the traditional tea culture, and combining the tea culture with commercial activities to create a fashionable tea culture; secondly, to apply the tea to a wider range of consumer markets rather than limiting it to the tea-drinking market only; and then through the assistance of new media such as e-commerce and We media to promote the product, this series of upgrading from the internal to the external business model can improve the popularity of Chinese tea brands, the rapid development of the tea industry will also give China’s economic market to bring sustainable development of the new power.
Huilin Zheng (Thu,) studied this question.