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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? | Synapse

January 1, 2000

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Key Points

Key points are not available for this paper at this time.

Abstract

Advertising & Society Review - Volume 1, Issue 1, 2000

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Cite This Study

Mitchell et al. (Sat,) studied this question.

synapsesocial.com/papers/6a0fc3b52badbc352afeadf1 https://doi.org/https://doi.org/10.1353/asr.2000.0010

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