Key points are not available for this paper at this time.
Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible, Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets", Journal of Marketing Research, Vol. 25, No. 3 (Aug., 1988), pp. 242-252
Madden et al. (Mon,) studied this question.