Sustainable consumption behaviour: A conceptual assessment

Environmental problems caused by human activities are increasing day by day. Both the production and consumption of goods and services cause negative environmental impacts to a large extent. Governments, adopting the concept of sustainable development, develop strategies to promote sustainable consumer behaviour to eliminate these negativities. For these strategies to be effective, it is necessary to know how sustainable consumer behaviour occurs and what they are affected by. Sustainable consumption behaviour is defined as the actions consumers take not to endanger the needs of generations and to minimise waste damage on the life cycle. This study discusses sustainable consumption behaviour from a conceptual framework and includes recent studies. The study is expected to contribute to the marketing literature and guide marketing managers.