Promoting smoking and fighting cancer in Australian migrant newspapers, 1930–60

Abstract This paper explores and compares smoking advertisements and anti-smoking and anti-cancer messages in Australia’s migrant press, particularly newspapers, from 1930 to 1960. It investigates the ways in which smoking was promoted to migrant communities through their newspapers, contrasts this with the increasing prevalence of anti-smoking and broader anti-cancer messages, and explores whether there were any shifts in advertising and in anti-smoking messages following the growing research linking smoking and cancer (particularly lung cancer) from 1950. These messages were ultimately tied to this growing research, as well as the various Australian state and national anti-cancer campaign committees which emphasised early diagnosis and swift treatment as the best method to combat a range of cancers. Yet the Australian authorities, although finally acknowledging the dangers of cigarette smoking, rejected any government intervention other than providing the medical reports to the public. Greek-language newspapers (notably To Ethnico Vema ) form an important case study; however, other foreign-language and migrant community papers were also consulted, including Italian, Jewish, and French.