Sustainable Environmental Practices in the New Zealand Wine Industry: An Analysis of Perceived Institutional Pressures and the Role of Exports

The focus of this article is to use institutional theory to provide a better understanding of environmental issues facing New Zealand wineries. Findings from a survey of New Zealand wineries indicate that institutional pressures do not fully explain the adoption of sustainable environmental practices in the New Zealand wine industry. The authors found that firms with a higher commitment to exports will adopt one of the environmental practices identified to a greater degree. The authors present explanations for these results in terms of the nature of the industry, size of the winery operations, and the higher overall export orientation of this industry.