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Journal Article Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth Get access Russell W. Belk Russell W. Belk Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 26–42, https://doi.org/10.1086/209090 Published: 01 June 1987 Article history Received: 01 June 1986 Revision received: 01 January 1987 Published: 01 June 1987
Russell W. Belk (Mon,) studied this question.