Prejudice as self-image maintenance: Affirming the self through derogating others.

The authors argue that self-image maintenance processes play an important role in stereotyping and prejudice. Three studies demonstrated that when individuals evaluated a member of a stereotyped group, they were less likely to evaluate that person negatively if their self-images had been bolstered through a self-affirmation procedure, and they were more likely to evaluate that person stereotypically if their self-images had been threatened by negative feedback.' Moreover, among those individuals whose self-image had been threatened, derogating a stereotyped target mediated an increase in their self-esteem. The authors suggest that stereotyping and prejudice may be a common means to maintain one's self-image, and they discuss the role of self-image-maintenance processes in the context of motivational, sociocultural, and cognitive approaches to stereotyping and prejudice.