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Purpose The purpose of this paper is to explore how low-technology corporate ventures use knowledge from multiple and often trans-sectoral fields to intensively create and deploy innovative production technologies in order to sustain significant competitive advantages. Design/methodology/approach The paper primarily draws evidence from an exploratory case study of a low-tech private enterprise operating in the wood processing industry in Greece. Findings Low-technology firms appear to invest mainly in process innovation and therefore production technologies, in order to secure a position within mature markets. Within the notion of knowledge-intensive entrepreneurship (KIE), a creative bricolage of knowledge based on research work and industrial practice results in innovative products and processes covering technologies from a wide range, including high-tech industries. The case indicates that low-tech companies may be something more than just “borrowers” of technology. Research limitations/implications The limitations regard the single case study research design and the focus on the wood industry in Greece. Future research may pursue more case studies in different traditional sectors and national contexts. Practical implications Entrepreneurs and managers of low-technology firms should focus on technological innovation and more specifically on co-creation of novel production technologies in order to sustain strong competitive advantages and enhance performances. Originality/value The analysis challenges the established opinion of common entrepreneurial processes in low-tech sectors. It adds to the ongoing discussion of low-tech, KIE and it contributes to the literature of industrial dynamics since there are only a handful of studies that probe the role of production technologies within a low-tech but knowledge-intensive context.
Glykeria Karagouni (Mon,) studied this question.