Open Innovation in Agribusiness: Barriers and Challenges in the Transition to Agriculture 4.0

Industry 4.0 digital technologies in agribusiness will enable traditional farming systems to migrate to Agriculture 4.0. Open innovation emerges as an enabler for implementing these technologies and increased sector competitiveness. However, there are still doubts and questions about how technologies and open innovation relate to and will drive Agriculture 4.0. This study identified which digital technologies of Industry 4.0 have more adherence to agribusiness, what the barriers and facilitators for using these technologies are, and how open innovation can increase the competitiveness of agribusiness. The results show that of the Industry 4.0 technologies related to agribusiness, the Internet of Things (IoT) is the most prominent. The main barriers are the users’ need for more knowledge and advanced skills, which evidences the need for investment in training operators. Among the facilitators stand the pre-existence of several technologies, which bring with them already defined basic structures, control of the technology, and communication between systems. To overcome the barriers and enhance the migration to Agriculture 4.0, developing devices, tools, systems, software, and machines is essential. More stakeholders, managers, and practitioners may share such opportunities for innovation in agribusiness through the concept of Open Innovation. To benefit from it, facilitators, managers, and practitioners of agribusiness should search for alternatives for their problems with engineering solutions providers.