Role‐playing as an experimental strategy in social psychology

Abstract It is argued that the efficacy of role playing as an experimental strategy should be assessed in terms of its ability to resolve the problems of experimentation in social psychology. Via an epistemological and methodological analysis of the laboratory experiment in social psychology, it is argued that ‘active‐experimental’ role playing constitutes a promising experimental strategy, because it can potentially overcome the fundamental experimental problem that arise in virtue of the relational nature of social psychological phenomena. It is stressed that in the end the question of the efficacy of role playing as an experimental strategy is an empirical one, but also that most empirical evaluations are inadequate for two reasons. Most of the role playing groups lack realism and involvement, and the congruence of results in role playing studies of deception experiments (whose validity is questionable) is uncritically taken as both the standard and the criterion for the efficacy of role playing. Both role playing and deception techniques should be assessed in terms of their capacity to achieve experimental realism.