Key points are not available for this paper at this time.
Scott Davis, J. Jeffrey Inman, Leigh McAslister, Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence, Journal of Marketing Research, Vol. 29, No. 1 (Feb., 1992), pp. 143-148
Davis et al. (Sat,) studied this question.
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