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Using the contingent valuation method, we estimate residents’ ex ante and ex post willingness to pay (WTP) for hosting a large international sport event: The “big start” of the 2016 Giro d’Italia, which was held in the Gelderland region of the Netherlands. The percentage of residents with a positive WTP changed from 29.7% before the event to 39.3% immediately after the event, while average WTP increased significantly from €3.58 to €4.45, leading to an increase of residents’ valuation from €5.8 million to €7.1 million. Additionally, following the event in the media and attending the event play an important role in explaining residents’ WTP.
Boer et al. (Thu,) studied this question.