Organizational Culture of a Medical Institution as a Moderator of Staff Digital Competence Development

This article examines the role of a healthcare institution’s organizational culture as a key moderator in the development of staff digital competencies amid the digital transformation of the healthcare system. It is argued that the digitalization of healthcare organizations is socio-technical in nature and requires the coordinated development of technological infrastructure, human capital, and the cultural environment. Based on an analysis of contemporary scientific approaches, the key factors in the formation of digital competencies among medical staff are systematized, including psychological safety, leadership support, a culture of learning, and interprofessional collaboration. An imbalance has been identified between the pace of digital technology adoption and the level of development of digital professional culture, which is one of the main reasons for the ineffectiveness of digital reforms in the healthcare sector. A conceptual model of the interrelationship between organizational culture, digital competencies, and the effectiveness of digital transformation is proposed, within which culture is viewed as an active moderator that determines the intensity and effectiveness of digital change. Practical recommendations have been developed for integrating digital competencies into the human resources management system and fostering a supportive cultural environment to promote the digitalization of healthcare facilities.