Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance

We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context. The empirical results support the extended TAM in explaining consumers' behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.