Key points are not available for this paper at this time.
Journal Article Post-Purchase Consumer Processes and the Complaining Consumer Get access Mary C. Gilly, Mary C. Gilly Search for other works by this author on: Oxford Academic PubMed Google Scholar Betsy D. Gelb Betsy D. Gelb Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 3, December 1982, Pages 323–328, https://doi.org/10.1086/208927 Published: 01 December 1982 Article history Received: 01 July 1981 Revision received: 01 July 1982 Published: 01 December 1982
Gilly et al. (Wed,) studied this question.