Guest Editorial

Editorial 1. Smart technologies for sustainable business model: adaptation challenges and prospects in economic and cultural drift 1.1 Introduction and core focus In information and communication technology (ICT) research and practice, smart technology is characterized as "self-monitoring, analysis and reporting technology (SMART)" Such SMART technologies, generally, are able to process information in order to take decision to adapt with the changing environment instantly, based on analysing the preceding and new information that the technology collects and stores in its memory, in support of its own artificial intelligence. The purpose of smart technology is to create, deliver and manage intelligent products/services and/or experiences, which is characterized by intensive information sharing for optimal and sustainable value creation or co-creation In this context, smart technologies have received greater attention in recent years in business and management practice For example, in the tourism and culinary industry, entrepreneurs are experimenting with robots (i.e. artificial intelligence) to not only replace the waiters/waitresses but also the chefs (Holley, 2018). In the contemporary broadcasting industry, the mega events such as Olympic, World Cup Football and other events are broadcasted, based on a broadcasting system that is supported by the Internet of Things (IoT) ., enabling them to send and receive data (instantly)" (Fletcher, 2015, p. 20). Universities co-create impactful knowledge enabling research and development for augmented reality and smart cities applications On the other hand, digitalization and technologies lead to new challenges fostering rebound effects in job insecurity and robotic responsibility (Osburg and Heinecke, 2018) Regrettably, "the concept of smart technology itself has however been scarcely defined and conceptualized beyond technological fields and perspectives"