‘Don’t discriminate against minority nationalities’: practicing Tibetan ethnicity on social media

Through an analysis of popular posts Tibetans shared over the social media application WeChat in 2013 and 2014 and offline discussions about them, this paper shows how Tibetans living in and traveling through Xining City practiced and performed their ethnic identity in the face of perceived harassment. Through their viral posts, they created a cyber-community that contributed to Tibetan ethnic group formation when Tibetans interpreted their ethnic identity as the basis for unjust treatment by the Chinese state and private Han individuals. In online posts the Han are portrayed as harassing Tibetans after terror attacks across China, violating minzu rights, denigrating Tibetan culture and territory, and denying Tibetans equal footing as modern compatriots. Social media are changing the ‘representational politics’ of Tibetan ethnicity, altering participation in the representation of the Tibetan ethnic group. Still, online discourse remains subject to constraints; private offline discussions remain important fora of opinion exchange.