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The design of a building façade has a significant impact on the way people respond to it physiologically and behaviourally. Few methods are available to assist an architect to understand such impacts during the design process. Thus, this paper examines the viability of using two computational methods to examine potential visual stimulus-sensation relationships in facade design. The first method, fractal analysis, is used to holistically measure the visual stimuli of a design. This paper describes both the box counting (density) and differential box counting (intensity) approaches to determining fractal dimension (D) in architecture. The second method, visual attention simulation, is used to explore pre-attentive processing and sensation in vision. Four measures—D-density (Dd), D-intensity (Di), heat map and gaze sequence—are used to provide quantitative and qualitative indicators of the ways people read different design options. Using two façade designs as examples, the results of this application reveal that the D values of a façade image have a relationship with the pre-attentive processing shown in heat map and gaze sequence simulations. The findings are framed as a methodological contribution to the field, but also to the disciplinary knowledge gap about the stimulus-sensation relationship and visual reasoning in design.
Lee et al. (Thu,) studied this question.