What question did this study set out to answer?

This research aims to assess the attitudes of Ohio agricultural leaders toward internationalizing Extension programs.

May 28, 2026

Attitudes Toward Internationalizing

Key Points

This research aims to assess the attitudes of Ohio agricultural leaders toward internationalizing Extension programs.
Survey distributed to 385 agricultural leaders in Ohio, including county, metropolitan, and state levels.
Target groups consisted of county agricultural leaders, metropolitan leaders, and state level agricultural leaders.
Participants generally showed a positive attitude towards internationalizing Extension, though not strongly.
County and metropolitan leaders emphasized the need for Extension programs that educate U.S. farmers and agribusinesses about global market competition.
Participants encouraged training for Extension staff to enhance their knowledge of global marketing.

Abstract

Extension has been challenged by ES-USDA to integrate international perspectives into all programs and help staff and clientele in developing global competence. Yet, how do our clientele feel about internationalizing Extension? During the Summer of 1991, a survey was mailed to 385 Ohio leaders. The target population consisted of three groups: county agricultural leaders, metropolitan leaders, and state level agricultural leaders. Overall, the groups targeted for study were positive in their attitude toward internationalizing Extension, but not strongly so. County agricultural leaders, agricultural opinion leaders, and metropolitan leaders indicated Extension should develop programs to educate U.S. farmers, agribusinesses, and rural leaders about competing in global markets and encouraged Extension staff to receive training to become more knowledgeable about global marketing.

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