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Optimizing ranking systems based on user interactions is a well-studied problem. State-of-the-art methods for optimizing ranking systems based on user interactions are divided into online approaches - that learn by directly interacting with users - and counterfactual approaches - that learn from historical interactions. Existing online methods are hindered without online interventions and thus should not be applied counterfactually. Conversely, counterfactual methods cannot directly benefit from online interventions.
Oosterhuis et al. (Sat,) studied this question.
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