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This study examines the impact of the Prespes Agreement between Greece and the Republic of North Macedonia on visitors to three Macedonian museums located in Greece. Additional evidence derived from social media and online visitors’ reactions is also scrutinized. The evidence indicates that the Prespes Agreement seems to influence the flow of visitors while the museums’ social media activity registers as a significant predictor of visitation. The findings indicate that the three museums diverge from one another in terms of managing identity related content that interacts with other factors influencing the museums’ visitors.
Gkouderi et al. (Wed,) studied this question.