Soon after Oregon's 10-member marketing task force was formed in 1984, it decided that if other Extension personnel -in the counties and on campus -were going to help market Extension, they needed to be involved and have a sense of ownership.In early 1985, each county office and oncampus program area were asked to select a marketing representative to attend a two-day orientation and training session presented by the task force.At this training session, the marketing representatives were introduced to an eight-step marketing process and a wide array of visibility materials to use in marketing Extension.Oregon is proof that a successful marketing program can happen statewide, at all levels within the system, and with a great deal of team spirit!Marketing visibility tools.
Robinson et al. (Sat,) studied this question.
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