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The process by which small groups fantasize to create a common culture can be extrapolated to the way dramatizations in public messages spread out across larger publics. The composite dramas which catch up large groups of people in a symbolic reality can be termed a rhetorical vision. Once we participate in a given rhetorical vision, even if we keep an esthetic distance, we have come to experience vicariously a way of life that would otherwise be less accessible to us. The discovery and appreciation of rhetorical visions are useful functions of criticism.
Ernest G. Bormann (Fri,) studied this question.
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