Outcome assessment: a tool for enhancing quality, relevance and accountability

The issue of outcome assessment is receiving increased attention in the area of higher education, generally, and in the fields of public and business administration, more specifically. A variety of methodologies are available for such assessments. This article argues that survey methodology is the most appropriate approach and presents a model for designing survey-based outcome assessments. In addition, an example of the application of survey methods for outcome assessment of a unique graduate level management education program is presented.