The Importance of Skills of M.B.A. Students Seeking Marketing Positions: An Employers' Perspective

The presence of various academic skills affects the employment prospects of recent M.B.A. graduates. Employer preferences toward M.B.A. job applicants are influenced by both the presence and the perceived level of development of these skills. For this article, adaptive conjoint analysis was used to derive the importance of skills used by recruiters in the selection decision. The utilities for various levels of these skills are estimated for employers from different areas of marketing specialization.