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Unfavourable decisions and rejections on submitted manuscripts are not uncommon in scholarly publications. Rejection in a particular journal need not be viewed as end of all hopes for aspiring authors. Substantial number of rejected manuscripts find their final place in one or the other journal after suitable revision. As an author, it is extremely important to be familiar with common reasons for unfavourable decision/rejection in order to prevent them or to find solutions.
Javed Ali (Fri,) studied this question.