Ready for Their Close-Up? Ideological Cues and Strategic Televising in the Ninth Circuit Court of Appeals

Federal judges offer several stated purposes for pursuing greater publicity in the judicial process, including improving the quality of reporting and educating the public. They are less candid about other goals that influence steps they take as they shape how they are perceived, including strategically using publicity to secure others’ compliance, neutralize policy disagreement, or build legitimacy. Despite these judicial goals, scholars of American politics know little about how federal judges shape the public’s perceptions. We leverage a notable exception to federal judges’ aversion to publicizing their proceedings by analyzing how Ninth Circuit appellate judges respond to media requests to televise oral arguments. We find that the televised representation these judges present to the public is a selective one: decisions to televise appear to be motivated by portraying unanimity, while at the same time avoiding the spread of perceived politicization among the public. These results shed much-needed light on how federal judges navigate a publicity-politicization tradeoff through their strategic use of televising.