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Journal Article YES: THERE ARE GENERALIZED OPINION LEADERS Get access ALAN S. MARCUS, ALAN S. MARCUS Doctoral Candiate in the Harvard Graduate School of Business Administration Search for other works by this author on: Oxford Academic Google Scholar RAYMOND A. BAUER RAYMOND A. BAUER *Professor of Business Administration in the Harvard Graduate School of Business Administration Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 28, Issue 4, WINTER 1964, Pages 628–632, https://doi.org/10.1086/267286 Published: 01 January 1964
Marcus et al. (Wed,) studied this question.