“My Thighs Can Squash You”: Young Māori and Pasifika Wāhine Celebration of Strong Brown Bodies

Media representations and dominant social constructions of the ‘ideal’ physique for young women are often framed through a Westernised lens that focuses on heteronormative, White able-bodied aesthetics of beauty and femininity. Until very recently, the imagery available for young women to connect with and aspire to has been highly limited, failing to represent the embodied cultural beliefs that Indigenous and culturally-minoritised young women may have towards the gendered body. In this paper, we draw upon focus groups (wānanga) and digital diaries with young, physically active Māori and Pasifika wāhine (women) in Aotearoa New Zealand, to reveal how they are making meaning out of dominant framings of beauty, and drawing upon cultural knowledge to refuse such portrayals, instead reclaiming power in their own bodies. Working at the intersection of Mana Wahine and Masi methodologies, this article amplifies the voices of young Māori and Pasifika wāhine who actively participate in sport and/or physical activity, embrace and appreciate their strong brown bodies, and are critically reading and rejecting dominant Western framings of beauty and femininity. In so doing, this paper contributes to a growing international dialogue about the need for new culturally-informed understandings of body image by young women from Indigenous and culturally marginalised communities.