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Abstract Previous studies using consumer surveys based on contingent valuations gave inconsistent or even contradictory results with respect to the impact of some consumer characteristics on organic foods consumption. Using actual retail‐level data, this study provides an objective view of the consumers' social economic characteristics related to the growth of the fresh organic produce market with a generalized double hurdle model. Market participation and conditional/unconditional consumption elasticities were computed for the generalized double hurdle model. EconLit citations: C240, D120, Q110. © 2008 Wiley Periodicals, Inc.
Zhang et al. (Wed,) studied this question.
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