Determinants of environmentally responsible behaviours for greenhouse gas reduction

Abstract Canadian household consumption and driving behaviours are responsible for a significant portion of greenhouse gas (GHG) emissions produced across Canada. This paper examines and characterizes two sets of consumer behaviours, indoor GHG reduction behaviours and automobile GHG emissions, using data from a 2006 telephone survey of a representative random sample of 1002 Canadian households with cars. Two statistical models are used to analyse the impact of four groups of variables (environmental attitudes, policy opinions, automobile‐related indices and socio‐demographics) on GHG reduction at the household level. Results were obtained using ordered probit and Ordinary Least Squares regressions. Indoor GHG reduction behaviours were not correlated with automobile GHG emissions. Dominant factors increasing consumer GHG reduction behaviours both indoors and on the road were sense of personal responsibility and previous environmental activism. Canadians who least actively participate in GHG reduction activities were more likely to be living in the Prairie provinces and to be male.