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Purpose This study aims to explore two main objectives. Firstly, it examines the mediating roles of green human resource management practices (GHRMPs) and green employee creativity (GEC) between green transformational leadership (GTL) and green employee behaviour. Secondly, it investigates the moderating effect of green individual values (GIVs) on the indirect relationship between GTL and green employee behaviour. Design/methodology/approach The study involved 326 employees from ECOTEL-certified hotels in India. Analysis was conducted using the Statistical Package for Social Sciences (SPSS) AMOS and MACRO. Findings The results indicate a direct relationship between GTL and green employee behaviour. Additionally, GHRMPs and GEC partially mediate this relationship. Furthermore, GIVs positively moderate the indirect relationship between GTL and green employee behaviour, specifically moderating the path between GHRMPs and GEC. Originality/value This study fills a significant gap in the literature by investigating the combined effects of GTL, GHRMPs, GEC and GIVs on employee pro-environmental behaviour. Understanding these relationships is crucial for organizations aiming to implement effective green initiatives and cultivate a culture of environmental responsibility among employees. This study is ground-breaking in its approach, delving into the complex network of interconnected variables through both mediation and moderation analyses. By doing so, it aims to uncover the intricate mechanisms influencing employees' inclination towards pro-environmental behaviour.
Kaur et al. (Sun,) studied this question.