Access to Sami Tourism in Northern Sweden

In recent years, there has been increased development of indigenous tourism as part of the tourism industry. Even the Sami of Northern Sweden are now engaging in tourism, not least because the restructuring of reindeer herding has forced them into taking up other occupations. The purpose of this article is to analyse the potential of the emerging Sami tourism in Sweden, with special emphasis on access to Sami tourism products. The analysis uses the four H approach outlined by V. L. Smith - habitat, heritage, history and handicraft. The article starts with a short description of the Sami and their culture, followed by a discussion of the relationship between the Sami and tourism in northern Sweden. Smith's concept is then introduced, modified and applied in relation to the new Sami tourism development in the area. The analysis is based on a survey of all 68 Sami tourist attractions and projects in Swedish Lapland in 1999.