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The rapid growth of the social economy allows the masses to have more free time to enjoy a material and civilized life, and also allows many families to participate in sports tourism activities. However, as the development of sports tourism has just started, it still has some deficiencies in service integration. Meanwhile, the concept of sustainable development has been applied to sports tourism services. Through the survey on service attitudes and quality of the service staff by selected tourists, it was found that, according to the concept of sustainable development, 140 tourists have described service attitude and quality as very good and good, and only 35 tourists made other choices. In addition, to solve the shortcomings of sports tourism, this paper studied sports tourism services according to the sustainable environment of a SWOT-PEST model. Through expert scoring, the SWOT-PEST model was scored and compared with the model previously used. The score after use was above 4.3 points, and the score before use was below 4 points. Therefore, the research methods in this paper were valuable for research into sports tourism services.
Zhao et al. (2023) studied this question.