Importance of Green Supply Chain Management in Hospitality Business

Customers' rising demand for hygienic and sustainable food products and increasing local and international competition in the hospitality industry have transformed the industry. The focus of the research study is to determine the existing position of the Pakistani hospitality industry and the relevance of Green Supply Chain Management (GSCM), and its impact on firm performance. The focus on the sustainable and green supply chain in the hospitality industry is a hot topic. Businesses can effectively manage the practices and procedures to achieve competitive advantage and economic benefits. The study incorporates a quantitative research design focused on deriving insights into the possible relationship and impact of the GSCM factors on the performance of Pakistani hospitality businesses. The sample size for the research is 150 participants, including people from management positions in different restaurants in Karachi, Pakistan. The findings from the research help to identify that GSCM is a critical part of a firm's strategic objective in Pakistan as the application of green purchasing, customer relationship management and eco-friendly product designs are found to have a weak to a moderate yet significant impact on the performance. The outcomes derived from the literature review help to identify that applying the policies related to mentioned factors helps offer a significant strong impact on businesses in the manufacturing and service industry. The results for the Pakistani industry show that waste management does not have any significant impact on performance which shows a contradictory outcome compared to the literature findings. The research also provides focused implications and future recommendations for businesses and research improvements.