The Asch Conformity Effect: A Study in Kuwait

This study aimed at investigating whether conformity in the experimental setting suggested by Asch was particularly related to American culture and less likely to be replicable elsewhere - e.g. in Kuwait - as has been suggested recently. An experimental and control group of Kuwait Ss were used in replicating the original experiment. An ‘Asch effect’ of a comparable magnitude to that of Asch was obtained. Individual differences in conformity were evident. Further experimental manipulation of relevant variables were suggested.