Electronic commerce strategy: addressing the key questions

Six key questions that should be considered in the development of an electronic commerce strategy are identified and discussed in detail. The paper provides evidence of a profound revolution in business, alerts strategists to three key strategic challenges that are magnified in a revolutionary period, presents a model for selecting an appropriate electronic commerce strategy, provides models to support systematic searching for Internet applications and attracting visitors to a Web site, and describes how to measure Web site efficiency. The paper concludes with a discussion of implications for practitioners and researchers.