February 1, 1996
View Full PaperAddressing Disturbing and Disturbed Consumer Behavior: Is It Necessary to Change the Way We Conduct Behavioral Science?
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Abstract
Richard E. Petty, John T. Cacioppo, Addressing Disturbing and Disturbed Consumer Behavior: Is It Necessary to Change the Way We Conduct Behavioral Science?, Journal of Marketing Research, Vol. 33, No. 1 (Feb., 1996), pp. 1-8