This article examines the attention economy — the economic system in which human attention has become the primary commodity bought and sold by technology platforms, advertisers, and media organisations — through the frameworks of economics, neuroscience, and the Indian philosophical tradition of Pratyahara. Drawing on Herbert Simon's foundational scarcity-of-attention theory, Tim Wu's attention merchant framework, and current research on the neuroscience of distraction and focus, five dimensions of the attention economy are examined: the architecture of attention capture (infinite scroll, notification design, variable reward); the economic model of surveillance capitalism; the cognitive costs of chronic distraction (reduced working memory, executive function impairment, and the attention residue phenomenon); the mental health consequences documented in adolescents and adults; and the market for attention restoration (mindfulness industry, digital detox). Patanjali's Pratyahara — the fifth limb of Ashtanga Yoga, described as the withdrawal of the senses from their objects — is presented as the 2,000-year-old prescription for exactly the condition the attention economy produces.
Narayan Rout (Thu,) studied this question.