Revaluating TAM theory in consumer's acceptance of technology-based banking services: a study in Indian context

The study examines the influence of relative advantage and perceived risk on perceived ease of use (PEOU) and perceived usefulness (PUs). The technology acceptance model (TAM) has been modified to study the moderating effect of facilitating conditions on the relationship between perceived ease of use and behavioural intention. The study findings reveal that perceived risk, and relative advantage significantly influence perceived ease of use and perceived usefulness, considered antecedents of Davis' technology acceptance. It was also found that facilitating conditions moderate the relationship between perceived ease of use and behavioural intention to accept technology. Technology acceptance model is thus effective in predicting technology acceptance behavioural intention but calls for the need to incorporate more external variables that impact the antecedents PU and PEOU to provide more explanatory power.