Digital technology is transforming poultry farming and offering improvement in productivity, operational efficiency, and also supply chain transparency. The aim of this study is to determine the most important factors that determine digital technology adoption in poultry farming: perceived ease of use, perceived benefits, availability of finances, and government support. A structured survey was conducted to collect data from 228 poultry farmers at different sizes on farms. The findings, based on exploratory factor analysis (EFA) and multiple regression analysis, show that perceived benefits and financial accessibility are the highest key drivers on the adoption, while government support and perceived ease of use are also high key drivers but to a lower degree. The main use of it by the farmers is for economic benefit in tandem with cost efficiency and financial capability. To promote the swift adoption of the digital, government institutions should also introduce financial support programs that require digital education and the development of digital infrastructure. The research offers guidance to the direction of suitable strategies for the poultry industry's digital transformation for increased agricultural practices and sustainability to both the policymakers and agritech companies and financial institutions.
G et al. (Wed,) studied this question.
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