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Hans Baumgartner | Synapse

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Hans Baumgartner

Consumer Behavior in Brand Consumption and Identification

Pennsylvania State University

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

189 pubs · 18,503 cites · h-index 46

Affiliations

Work Experience

Pennsylvania State University

1992 - 2024

Emerald Group Publishing (United Kingdom)

2022 - 2022

University of Alberta

2022 - 2022

Georgetown University

2022 - 2022

University of Michigan

2022 - 2022

Publications